THE STORY BEHIND OUR SIGNATURE W FLAP

THE STORY BEHIND THE FLAP — WHERE IT ALL BEGAN

At DE LOVÉT, design is never just about aesthetics — it’s about meaning. Every curve, every cut, every stitch carries intention. And nothing embodies that more than our signature W Flap — inspired by the natural rhythm of waves.

This defining feature made its debut with a very special piece: the Swati Firestone bag. The name wasn’t chosen by chance — it’s a symbol of resilience and rhythm. Like fire, life moves in waves: unpredictable, untamed, sometimes overwhelming. But like stone, we endure. We adapt. We rise again.

The flap wasn’t just a design element.
It was a metaphor.

It curves. It folds. It returns. Just like us.

When we fall, we rise. When we rise, we evolve.
That’s the rhythm of becoming.

Over time, this distinctive flap evolved into a signature of the DE LOVÉT brand — a structural statement that reflects inner movement, strength, and graceful transitions. It’s not loud. It doesn’t compete. It simply is — bold in its calm, firm in its presence.

So when you carry DE LOVÉT, you’re not just carrying a bag — you’re carrying a reminder of who you’re becoming.

With love,
Loveth
Founder, DE LOVÉT